AI-powered Digital Risk Monitoring platform
Brand protection is the process of protecting the intellectual property (IP) of companies and their associated brands against counterfeiters, copyright pirates, and infringers of other types of IP, such as patents, design rights, color mark and trade dress.
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Why is Brand Protection important?
The business needs to protect its brand in the same fashion as it protects its valuable assets. Failure to do so may reduce the value of the brand, and could harm the reputation of the business. Brand protection helps a business to ensure that no other individual manufacturing a similar product uses the reputation of its brand, if a business fails to protect the brand then other competitors may advertise their own service by using its brand reputation.
AI-powered Digital Risk Monitoring
XVigil first gathers millions of data units from online sources. This raw data is filtered for noise, false positives, and anomalies, using a powerful AI engine. After which it is indexed, parsed, checked against the historical data lake, and mapped to clients’ assets. Duplicates and familiar threats are discarded, and the remaining relevant threats are rated based on severity, and sent to customers as alerts.